Engage with your customers, watch your social following grow, and increase social media results
WHY SOCIAL MEDIA ADVERTISING MATTERS
Paid advertisements on social media are a great way to reach new customers while re-engaging with existing ones. But only if it’s done effectively! Otherwise, you are throwing money into a void with a random chance of seeing results. There are many social platforms out there and the decision of where and how to run advertisements makes it even more complex. With our knowledge and expertise we can help you create (more) effective social ads.
Pixel Tracking Setup
Tracking the behavior of your customers gives valuable insight into their purchase process. We will set up pixel tracking across your channels and measure the quality of the results, making adjustments as needed.
For every social media network we will create unique advertisements. Because, what works for one network doesn’t necessarily work on others. This will make your ads stand out from the competition.
Advertisements are a waste of money if they are shown to the wrong people. Therefore, we will segment your audience to ensure the right ads are displayed to the right people.
Testing & Optimization
Our work is never done. Once we have implemented a paid social strategy, we will test the advertisements and continue to make changes in order to optimize results.
Step 1 Map the Customer Journey
.First we begin we the installation of all the trackers, to ensure we can measure the advertising results effectively. Then we start with the audience segmentation.
Step 2 Create & Test Ads
Secondly, we will create various advertisements, testing with several messages, images, and targeting audiences. Once the ads are launched we continue optimizing them until we find the best combination.
Step 3 Results & Growth
The optimizations we make will improve your paid social results. You will see an increase in your social media following, brand awareness, and conversions. This results in making more money